Affiliate Marketing

Finding a Profitable Niche

Finding a Profitable Niche
Written by Kerie Hinchliffe

Okay, first things first. Finding a Profitable Niche! This can be easier for some than for others. It’s pretty much all about what you are interested in. Which talent do you have? Do you have a bunch of knowledge about a subject? Is it something you’re so passionate about that you can’t sleep at night?

You have to be interested in your niche. If you are not interested in the topic you build your business around, you will probably not be interested in your business either. It’s very important that you’re interested and that you are passionate about your niche because you want to stay motivated, and show the people you’re reaching out to that you know what you’re talking about, and that you’re trustworthy. And of course, there has to be money waiting to be made in your niche.

The biggest and the most popular niches are:

  • Internet Marketing / Make Money Online
  • Fitness / Weight Loss
  • Dating / Self-Improvement

If you want to dive into one of these niches but don’t have much knowledge about either of these, it would probably be better to go after something else that you know more about. But then again, there are tons of information about all these niches on the internet. More information than you’ll ever manage to discover. So, Google away and learn! You can be absolutely certain that there are HUGE amounts of money waiting to be made in these niches. That said, there’s lots of money to be made in almost any smaller niche as well.

If you have a hobby and a lot of knowledge about a certain smaller topic – like painting for example – there are several methods you can use to find out if there’s money to be made in your niche.

Method 1 – Finding a Profitable Niche using Amazon

If you think that your niche is too small to make money in, then do some research and find out by visiting the Amazon Kindle eBook Store.

Firstly choose the “Kindle Best Sellers” option.

Continue navigating your way to the books which relate the most to the niche you’re researching. If you can’t find your topic in the menu to the left, try searching for it.

A good rule of thumb is to stay away from niches that have its best-selling book in the niche above rank #100,000 as “Amazon Best Sellers Rank”. Check if they also have a good amount of reviews, which is a good sign.

The eBook below is ranked 10,400 in the whole Kindle store so this looks like a good niche to go into.

Finding a Profitable Niche Using Amazon

Method 2- Finding a Profitable Niche using Clickbank

Another method you can use is to look up big affiliate networks like and see if it is selling products on your topic. Take a glance at the gravity of the product you find, to see how well it’s selling. Gravity tells you how many affiliates have made a sale of that product in the past week. You can’t rely completely on the gravity because no one knows exactly how it’s measured, but if the product has a gravity of 44, it means that approximately 44 affiliates have made at least one sale in the last 7 days. If there are no products to be found on your topic, you should stay away from it.


Once you have done your research. You need to either find a product to be an affiliate for or create your own product. I personally would stay away from Amazon as an affiliate as it only pays 4% compared to other programs that pay anything from 45% to 100%. Yes in some instances you get 100% of the frontend product!

About the author

Kerie Hinchliffe

Kerie Hinchliffe is a former high school teacher that has always had an entrepreneurial spirit. From writing books in different niches, skinning apps or creating an Internet Cafe in South Africa!

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